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DOA SwaG
THE MAN BEHIND THE SwaG
Boogie Wednesday: A Movement Born from Joy
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Derek “DOA” Allen created Boogie Wednesday with one simple mission: to bring joy and help everyone get over the hump day blues. Whether it's through a quick groove, a smile, or just a feel-good moment, Boogie Wednesday has become a midweek reset to remind people to move, groove, and live day at a time.
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The response has been so pure and magical. People love it—so much that Derek decided to keep the good vibes going with something special: DOA SwaG. Designed to carry the same energy, DOA SwaG is all about spreading happiness, connection, and that unmistakable DOA spark—even if just for a minute.
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Because sometimes, all it takes is a groove to make you feel good and wanna boogie.
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DOA SwaG
RIGHT ON!!!
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